"Parents based in north London is looking for an extraordinary and experienced instructor to support their smallest child on his early path to becoming an British gentleman."
Looking at this advertisement, you might naturally overlook the term "first-steps" as mere an expression.
But, it may be the most important element of this unusual position posting, as it attempts to hire a tutor for a one-year-old.
Hundreds of responses have already been submitted since the anonymous family advertised their request for the highly paid tutor, who must be "someone very special".
In recent few weeks, the listing has gained notice in the media, with several questioning why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is helping the family in their search, explained that despite first skepticism, he found the plan "forward-looking", and "advanced".
When he spoke with the family, he mentioned they recognized the atypical character of their demand, and how young their son is.
But, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had held off until their firstborn was five, and by that stage "cultural bias had already taken hold".
But what does the family indicate by "cultural leaning"?
It's "comprehensive", Adam replied. "The way you eat, how you speak".
He explained the firstborn had picked up "really subtle, non-verbal cues" from the family, and had adopted their cultural norms. The family told him they hoped to prevent this pattern to happen again with their new baby.
The intention: To engage a English tutor, who should speak with Received Pronunciation, to influence the baby from day one.
Osmotic Learning
"A great deal of the education at the outset here is kind of absorbed naturally," said the expert.
It's through this natural absorption that the family are expecting the child will adopt the UK customs they wish to cultivate.
He explained the tutor needed to be an individual who studied at "prestigious academies – comparable categories of schools as the family aspire to send their son to".
"The tutor just has to be the suitable individual, they'll be performing things they may not realize they're doing, effortlessly," he added.
Cost Not Relevant
The family told the expert the successful candidate should ideally also have familiarity of or enthusiasm in horse riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a broad spectrum of hobbies.
More than that though, he explained the family wanted the tutor to enrol the child on a variety of lessons so the child would be "pony-riding and picking up an instrument by the time they are about three years old".
In the family's view, assisting their son become a "UK sophisticate" will bring about success and open doors.
"For all the rights and wrongs of that, because it's undoubtedly a class statement," he comments.
However, in spite of all this tutelage in "English culture", might the child pick up alleged cultural bias from the international family he is raised by in any case?
"Certainly", replied the CEO. "The family know this may not work, but they've merely embraced the view of, 'we should try and let's go as quickly as we can', because the price of it is irrelevant," he explained.
Overly Optimistic
Several in the education sector who share similar reservations.
Another CEO, chief executive of an educational organization, who provides personal educators, stated that "the process of embracing two identities, or actually, discovering oneself, is something that must be experienced personally, not manufactured."
He noted that he had relocated from the Far East to the Britain at the period of 7 years old, and had been brought up understanding and practicing two backgrounds. He progressed to be educated at Cambridge University.
"The notion that an individual can function as a living vessel of Britishness, someone who can possibly impart the characteristics of a UK sophisticate upon a infant child, strikes me as idealistic and impractical," he commented.
"From my perspective, having a typically English tutor from infancy will will not instantly achieve the goal they want.
"I did not have that kind of mentor, and however I have been lucky enough to experience numerous of the situations they desire for their son."
He added: "The truth is, cultural identity can not be dictated from the outside; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Naturally, Britishness is something the expert thinks can be taught – and sold.
"I believe the fact that the global community views us in this regard is something that we should be cherishing|valuing|appreciating